Standard Life Investments

Personal Investor

House view process

The aggregate of all our investment insights through both bottom-up and top-down analysis is collated and expressed in the House View. The team that collates the House View is headed by our Chief Executive and is called the Global Investment Group. The House View describes the outlook for the major asset classes. It provides strategic direction to the company's investment team and a clear forward-looking focus.

After in-depth analysis, the Global Investment Group will form a view of where to allocate assets, based on current market drivers and economic forecasts. At any time, the markets, sectors and stocks within a portfolio can be described as being Very Heavy, Heavy, Neutral, Light and Very Light relative to the portfolio's benchmark.

Within this framework, individual funds have clearly defined benchmarks and risk parameters. The strength of the House View is that it helps ensure that all clients benefit from the consistent application of our views at all times.

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Standard Life Investments Limited, tel. +44 131 225 2345, a company registered in Scotland (SC 123321) Registered Office 1 George Street Edinburgh EH2 2LL.
The Standard Life Investments group includes Standard Life Investments (Mutual Funds) Limited, SLTM Limited, Standard Life Investments (Corporate Funds) Limited and SL Capital Partners LLP. Standard Life Investments Limited acts as Investment Manager for Standard Life Assurance Limited and Standard Life Pension Funds Limited.
Standard Life Investments may record and monitor telephone calls to help improve customer service.
All companies are authorised and regulated in the UK by the Financial Services Authority.
©2008 Standard Life Investments.


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